“Drag up to access..” is one of the most used phrases in Instagram Stories. You might just lose with “hey guys, I meant that…” and “so guys, I wanted to apologize for what I said and…”, depending on which niches you follow.
That's because linking to Instagram Stories is a luxury, reserved for celebrities and business accounts that meet a few prerequisites. And when you get down to it, you'll find that it's pretty easy to drive your followers to your website or landing page.
In this post, we will tell you what you need to do to be able to launch the popular “drag” on your Instagram Stories. We'll also show you step-by-step instructions and some best practices for getting more conversions from your Insta links. Keep reading!
How to Link in Instagram Stories
Let's start by getting straight to the point: a step-by-step guide on how to link Instagram Stories. That way, you can say, write, or do the last dance while yelling "drag up."
It's very simple:
- Create your Story, either by taking a photo, recording a video or uploading something (photo or video) that is recorded on your cell phone.
- Click the link icon (this one:
).
- On the next screen, you can choose to put an IGTV video or insert a web link, in the case of your website.
- Then simply save your work and post the story with your link.
- The last step and one more tip: go to your Instagram Stories and drag up to check if everything is ok. Sometimes you can get distracted and put an incorrect address (yes, this happens to us in the DR).
If you still have doubts, we record the sequence of steps to make the process clear to you. Take a look below.
Who can drag Instagram Stories?
Well, now that you've seen how easy it is to put links on Instagram Stories, let's talk about the hard part: being able to put those desired links. Always remember that the goal of Instagram, and of all social networks and websites, is for you to stay on it for as long as possible. Your attention is what generates income after all.
Therefore, for a long time the only available way to go from there to another site was the famous “link in the bio”, launched for everyone. Even this is still the only option for the vast majority of commercial profiles. An alternative is to enable Instagram Shopping, if it makes sense for your business.
However, when you return to Instagram Stories, you must meet a few prerequisites to access the links:
- Have an Instagram business account.
- Have more than 10,000 followers.
Another possibility is to have a verified account. If you fit into that category, you probably wouldn't be reading this post, as it's something available to celebrities and public figures.
Evaluate the idea of casting for the next edition of Master Chef in your country, which has catapulted the number of followers on Instagram of former anonymous people. Or, if you don't like the intense exposure of public scrutiny in exchange for dragging up, check out 7 Tips to Get More Followers on Your Business Instagram.
Tips for your followers, in fact, drag up
Well, when you earn the sacred right to link to Instagram Stories, don't think the game is won. Your account will compete for the attention of users with millions of other profiles. Also, most people are there to distract themselves, not to access your latest blog post or download your latest eBook.
Instagram is essentially a visual social network. Therefore, you must stand out and prevent your follower from brushing your story aside, without even knowing what you are offering. There is no ready-made formula: in fact, there are multiple possibilities to generate Leads through Instagram.
Here in the DR, for example, we are very committed to stimulating engagement to capture the attention of followers. Usually, we build a narrative, even if it is short and very visual, just to ask the person to access the link that we offer at the end. If you find it difficult to create images, try some Canva templates , for example.
It's also worth humanizing your posts. Here in the DR, our stories are usually carried out by the employees of the company.
In times of pandemic, we take advantage of the memes and topics that are trending, we record the videos on personal cell phones and send them to the social media team, which posts on the company's profile.
Instagram Stories have been, since they were created, a relevant source of hits and Leads for us. It is worth thinking about creative posts so that your business can take advantage of the “drag” in the best possible way: building relationships with your followers than driving sales!
How to use links in Instagram Stories to generate leads
The easiest way to generate leads is to make links from your Instagram Stories lead to landing pages. They are contact capture pages and they work like this: you offer educational material in exchange for visitor information.
This combines everything we have talked about so far, that is, delivering valuable content through your business profile and intensifying the relationship with your followers.
RD Station Marketing allows you to easily create landing pages with a drag and drop editor, which is within your domain. With it, you can also create forms to include on your website or blog, for example. In addition, create Email Marketing automations to relate to the Leads generated through your Instagram, with the right to a large amount of data to adjust your Digital Marketing actions.
You can take a 10-day free trial of the tool, without obligation, by leaving your email below:
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