Writer Raju Bhai
Image sizes for Instagram: 1080 x 1920 pixels for Instagram Stories, IGTV, and Reels; 1080×1080 for the feed if it is square, 1080×566 horizontal and 1080×1350 vertical Instagram feed. Image sizes for Facebook: 1200 x 630 for timeline and 851 x 315 for cover photo.
Do you know what the ideal image size is for your posts on Facebook and Instagram?
Creating images for the different types of Facebook and Instagram posts, banners, and ads is not always an easy task.
For each objective there are specific characteristics that, if not followed, can harm the reach and interaction in your publication;
In this post, we show you what are the image sizes to use in profile photos, cover photos, and organic posts on Facebook and Instagram.
If you want to have a better and more visual experience, we prepare an eBook/Infographic with all the collected dimensions and sizes of paid posts that you should use in Facebook Ads and Instagram Ads to generate results in your business.
Save this content on your computer. Download the full infographic here :
Image sizes for Facebook
Find out below the main sizes and dimensions for profile images, cover, events, links, photos, carousel and videos on Facebook.
Profile image on the fanpage
- Desktop dimensions: 170×170 pixels
- Dimensions for smartphones: 128×128 pixels
The profile photo of the Facebook page fanpage will always be cropped to fit in a square. Therefore, think about that format when choosing it.
Likewise, if it contains a logo or text, the ideal is to upload a file in PNG format for better results.
Cover image on the fanpage
- Desktop dimensions: 820×312 pixels
- Dimensions for smartphones: 640×360 pixels
To be uploaded, the cover photo must be at least 399px wide and 150px tall, but load faster as RGB JPG files that are 851px wide and 315px tall, and less than 100kB.
For cover photos that contain a logo or text, use a PNG file for best results.
Event Cover Image
- Dimensions: 1920×1080 pixels
You can use a size a little smaller or larger, but always keeping a ratio of 16:9
Imagen del link (Og:image)
- Minimum size: 600×315 pixels
- Recommended size: 1200×628 pixels
Og, in English, stands for Open Graph, which is a Facebook tag that allows the network to "pull" information related to what you want to publish or share.
In the case of og:image, the tag allows Facebook to “pull” an image that is designated for that post type.
And the image doesn't just serve to make the post more attractive: added to the post, it can increase its reach considerably.
video thumbnail
- Minimum size: 504×283 pixels
- Large thumbnail: 319×179 pixels
- Small thumbnail: 157×87 pixels
The most common aspect ratios for Facebook video thumbnails are 16:9, 4:3, 1:1 (horizontal), and 5:4 (vertical).
The maximum duration of the videos is 120 minutes.
Image in a post (photo)
- Minimum size: 600×315 pixels
- Recommended size: 1200×630 pixels
In post images, it is possible to use vertical aspect ratios up to a maximum of 2:3. For horizontal images they must be at least 600 x 315 pixels, but the recommended size is 1200 x 630 pixels. The display is 470 x 246 pixels (rectangular) or 154 x 154 pixels (square).
Images in post carousel
- Minimum size: 600×600 pixels
- Recommended size: 1080×1080 pixels
In carousel posts, images must be square, with a 1:1 ratio.
Image sizes for Instagram
Find out below the main dimensions and sizes of profile images, photos, videos and stories on Instagram.
profile picture
- Minimum size: 110×110 pixels
- Recommended size: 152×152 pixels
The Instagram profile image is circular. Instagram recommends a minimum of 152 x 152 pixels so that the images have better quality both in the mobile application and for computers.
Timeline Image
- Minimum size: 600×600 for square photos
- Recommended size: 1080×1080 for square photos
- Size for rectangular photos: maximum 1920 pixels in height
Instagram currently accepts both square (1:1) and rectangular, vertical or horizontal images.
Timeline Videos
The videos on the timeline can have the same formats as the images on the timeline. Also taking into account that its maximum duration is 1 minute.
Instagram Stories
- Recommended size: 1080×1920
A post on Instagram Stories must be in a 9:16 ratio. Videos can be a maximum of 15 seconds long and photos will be displayed for 5 seconds.
Now that you know the ideal dimensions, it's time to prepare your image.
Access our post 57 free and paid image banks [Complete ranking] and learn about the best websites to do your search.
To make your work even easier, download our Templates in Photoshop: image sizes for Facebook and Instagram
Finally, it should be noted that knowing the minimum and recommended dimensions for Facebook and Instagram are essential to obtain good results on these two social networks .
But there is no reason to stop there. There are other important factors that will help in the quality of your publications, both organic and paid.
To help you, we leave some recommended materials with good Digital Marketing practices for social networks. All content is free.
- Introduction to Social Media Management
- Introduction to Facebook Marketing
- Introduction to Marketing on LinkedIn
- How to advertise on Instagram Ads
good study
