With social networks, it is possible to highlight a company and obtain new opportunities in the market.
Furthermore, within the ecosystem of these digital platforms, there are several models with their predefined characteristics and their impact on business.
Today we will review each of these, but from the perspective of Marketing and Sales.
Let's get started!
What types of social networks exist?
All brands have the main objective of selling and positioning themselves in the digital market, but sometimes they do not know how to do it or what type of social network to use to start that positioning.
Basically, companies want to grow through customer acquisition and retention, and a correct way to do this is by implementing a marketing strategy and involving social networks.
So, what are the types of social networks that will lead you to the goal of selling?
Choosing the right social network for your brand is crucial, much like selecting colors in art. These networks, also referred to as "RRSS," vary in features and focus. They can be categorized into different models, including the most common ones:
Visual social networks: its variety of content in images, videos, and illustrations is its focus. Some examples may be Pinterest and Instagram.
Professional social networks: focus on work connections, are also aimed at establishing business contacts, and are an excellent channel for sharing academic-related content.
Mixed social networks: it is a combination of the properties of horizontal and vertical social networks, that is, they can create personal and work relationships, an example: is Twitter.
Leisure social networks: these digital platforms focus on entertainment and fun with themes such as humor, video games, and music.
Blogging social networks: specialized in interacting with the audience through exclusive and interesting content. An example is Google's Blogger, which has flexible templates and layouts to create your own blog.
Express data: Generational gaps of each social network
- Adolescents – Generation Z: Instagram, YouTube, and WhatsApp users.
- Adults – Youth – Millennials: users on Instagram, Facebook, YouTube, Twitter and LinkedIn.
- Adults – Generation X: users on Twitter, YouTube, and LinkedIn.
- Older adults – over 50 years old: Facebook and LinkedIn users.
What are the TOP 5 types of social
networks?
#1 Social network of relationships: the purpose of all social networks, but its focus is based on the interaction of users with content of interest. Here the content strategy prevails.
#2 Social entertainment network: its primary function is for users to consume content and share it.
#3 Professional social network: as we mentioned above, it is characterized by broadcasting content about job offers and establishing professional and business relationships.
#4 Vertical and horizontal social network: Horizontal platforms have a variety of formats and interests, such as Facebook with its Fan Page.
Verticals do have a particular interest, so their niche is more personalized.
#5 Instant messaging social network: Instant messaging platforms, such as WhatsApp, are protagonists in the digital era, either due to their ease of use on mobile devices or their multifaceted functionality.
Social networks for sharing moments: capturing special moments
Here we will mention the social networks of relationships, those of sharing those essential moments.
– Facebook: the most popular to interact and relive special moments, for example: when you receive the notification of “Memories, A day like today” where you get the posts that you published in a certain period of time.
Nostalgic, right?
Do you ever marvel at how Instagram is the go-to platform for sharing life's most precious moments? 💖📷 From weddings and graduations to travel and unique places, these occasions are often commemorated with a hashtag. 🔖
Instagram stories are a clear reference for relating, for example, one of the trends that is all the rage this year is to upload photographs telling what you did each month with the label “It's your turn – 6 photos to close August”.
The actions of these two social networks allow the user to document meaningful moments to connect or relate to their friends and family.
Here we can also include entertainment ones such as:
-Tinder: the dating application to capture moments of conquest, many users find the love, relationship, or company of a moment or of their life on this platform.
Professional Social Networks: expand your work network
Now, we will mention professional social networks to expand your profession:
I'm sure most of us have searched for employees on LinkedIn. It's a great platform for following industry experts, seeking advice, and growing your professional network. It's a purely digital way to network.
You may want to read: LinkedIn Ads: how to advertise? Step-by-step tutorial
– Bebee: this Spanish collaborative platform has gained strength due to its local job offers. In addition, you can do good professional networking.
– Xing: this professional social network stands out for its main utility of managing contacts between professionals and their field of work. As one of his messages says: “At Xing, you are much more than a resume.”
Microblogging: gives light to ideas in a concise way
Twitter and X are among the most popular microblogging social networks. Twitter, known for its short and concise posts, was one of the pioneers in this type of platform. On this site, users can share their ideas, thoughts, and other content directly with their followers.
-Threads: the new microblogging social network with real-time interaction linked to Instagram.
-Tumblr: this microblogging platform that has adopted variety in its content, and brings together people with the same interests.
Multimedia content social networks: immerse yourself in the audiovisual
Entertainment networks: their plus is multimedia content, get to know them:
– YouTube: the leading network in audiovisual content, it is no longer just a music video channel, as it allows users to upload videos on any topic. It is the favorite platform for sharing tutorials and educational content.
– TikTok: extremely audiovisual and preferred by young people for its synchronization with music. Its power is so strong that you can stay immersed for hours checking this social network and lose concentration completely.
Instant messaging social networks: real-time conversations
Its real-time messages will keep you in touch with your friends and family.
– WhatsApp: this application for smartphones, a favorite worldwide to send text messages, audio, and videos instantly.
-Telegram: notable for its security, privacy, and mass communication. It is the perfect tool for creating online communities and work teams.
Embrace the diversity of Social Networks
Social networks can be of great benefit, but there is no exact answer to know which is the most appropriate when selling or marketing, as it will depend on your objectives and the strategies you are implementing .
We can tell you that social media is a fundamental aspect that strengthens online interactions and experiences.
A perfect ally!
So embracing the diversity of social networks, in this context, implies valuing and recognizing the digital community, exchanging knowledge and always offering the best of companies to their users.
Now, if your company's case is to generate engagement and build audience loyalty, you can opt for networks that offer a variety of content to attract potential customers.
The fundamental thing here is that you know how to identify the functions and benefits of each social network so that you can use them to your advantage and develop the proposed strategies.
Advantages and Disadvantages of Social Networks in Marketing and Sales Learn Here
See you soon!
