Over the years, Instagram has experienced tremendous growth, thus becoming one of the most popular platforms. In this sense, it is possible to reach a large number of people through SEO; We show you how it works.
Instagram is the social network where companies seek to display their products, offering a much more personal and unique connection with the users who pass through it.
It is necessary to note that gaining recognition through Instagram is not simple, since it entails the creation and development of various strategies that allow the brand to be positioned, for which it remains to say that growth on the platform will take time and effort.
Through SEO on Instagram it is possible to boost the growth of the brand in an organic way, improving visualizations and positioning within the same application.
With this data in mind, let's see how it works:
How does SEO work on Instagram?
SEO is a marketing strategy that allows you to optimize the content of a web portal so that it appears among the first search options.
Nowadays, people turn to Instagram to make a purchase decision , and it is because the SEO of this platform has forced search engines and the algorithm itself to determine what content to show users.
SEO on Instagram is something that goes beyond a simple search, since it involves optimization strategies for the videos, stories and photos published.
Hashtags on Instagram and SEO
In SEO, keywords help position content, and the same thing happens on Instagram, but hashtags are used, which serve as labels that describe the intention of the published element to make it easier to find.
Hashtags encompass a much deeper concept than keywords, but in the end their intention is the same, since it allows users to get the content they want much easier.
The data provided by Instagram through hashtags encompasses the number of publications that have been made using it, making it possible to determine the competition that exists within that niche.
Over time, it has become possible to identify which hashtags are trending, which will allow you to maximize the reach of posts and, in essence, SEO on Instagram.
What elements to take into account to position on Instagram?
If you want to properly position the posts on Instagram, it is important to use the correct tags and that they are related to the proposed objectives.
Interactions also count, and we dare say that they are the most important on social networks, because brands want the user to spend as much time as possible consuming their content.
A comment is very valuable, because it implies that the user appreciated the content and took the time to write something related to it, that is, giving their opinion.
SEO techniques on Instagram
To work on positioning on Instagram, I will comment on some tips that will help you increase visitor traffic and the connection with the audience through SEO:
1. Profile optimization
To increase your reach, it is necessary to optimize your Instagram profile, since it is useless to direct people to a place that is not properly managed.
The first thing is to make your profile public, in turn choosing a colorful image that reflects the brand. Also develop a username that is recognizable and easy to search for.
They are elements that surely you should already know, although they are equally necessary to comment, because it is through them that you establish the bases of SEO.
2. Keyword in the username
Instagram could also be defined as a kind of autonomous search engine, which offers options according to the words that are being written.
It is necessary to establish the keyword that identifies your brand, so that you can appear among the results or search options to increase your chances of being found.
3. Shocking Biography
Your Instagram profile bio should be eye-catching and generate curiosity.
Include keywords, place links to your other social networks... Try to describe who you are and what you can offer to the user who visits your profile.
4. Importance of hashtags
Posts are also an important part of SEO, as users can also find each other through hashtags.
Each post on Instagram should have its own meaning, that is, use the hashtags as secondary keywords that will increase the chances of attracting a wider audience.
5. Take advantage of the text in each publication
Although Instagram is a mostly visual social network, the text is also an essential part that you should not leave out.
Text on Instagram is also ranked, and the results can make your profile known to users.
The purpose of SEO on Instagram
Instagram is a social network that allows companies to increase their traffic through constant SEO optimization.
The approach you develop should always be based on the values that guide the company, also considering the way in which you interact with the audience.
Gaining the visibility you want on Instagram can take time , but I assure you that it is worth taking a dose of patience, especially when the results seem to be promising.
Do you want to apply other SEO techniques to complement your general strategy? Don't miss this video:
How to use the Instagram Reels resource: Learn Here
