Social networks are a simple and cheap way to reach more customers. However, it is not enough to just reach them. If you want to make sure your efforts get the best chance of closing a sale, the initial contact is just the tip of the iceberg. A sale involves many more things in the process. Here we tell you.
the first contact
The first way a customer contacts you is very important. After all, the first image is not forgotten. If you offer your customers different contact points, what they would expect is to be served with the same quality in each of them.
Products and services
If you are already striving to create excellent customer service on each channel, the products and services you offer cannot be left behind. You need to have everything at the same level of excellence to deliver an exceptional sales cycle from start to finish.
Share images
The above points are the defaults that everyone should know. From here, you could take it as tips that you can apply in your company. We are all visual, a beautiful image attracts our attention more than a huge text. This is why you should always keep in mind to offer your products or services in a striking way and without so much text.
video sharing
Like the point above about sharing photos, videos are also a great way to attract the attention of new customers to generate sales on social media. Just keep it from being too long or monotonous. Videos of 30 seconds or less are more than enough for this goal.
the right networks
Of course, you should be aware of which networks are good for you and which are not. Some networks are more "friendly", while others are more "professional". You should consider the network-message combination before choosing which networks to use.
correct messages
Does your company communicate in a colloquial, friendly way, with specialized terms or in some specific way? So the tone must be consistent, not only with the rest of the company or product, but also with the channel you are using to make yourself known.
As you can see, the use of social networks is not just posting every week, but there is a whole world behind it. With each social network you get the ability to contact millions of active users, social groups and allow users to contact you. These and more are the advantages of selling on social networks, but always remember to have your team ready to receive customers who arrive thanks to your digital marketing efforts.
So, has your company taken all this into account in order to reach more people and have the possibility of generating more sales on social networks? If not, you should try to implement it and see what differences it would generate.
But what happens if you already have all these actions but you don't see the results you expected? What could be the mistake you are making when selling on social networks? What could be happening? If you have the most used networks, share relevant information and correctly apply sales and marketing concepts, then most likely you should focus your efforts on the sales process and the service you offer.
For this, both your sales department and your sales channels must be linked and work as one. In this way, you will not miss any opportunity coming from your instant messaging channels.
If you're wondering how to do this, it's easier than you think. An omnichannel platform can offer you that last step you need to close the circle of excellent service.
By implementing a platform of this type, your sales team will always be able to serve incoming customers from the moment they write to you through your contact channels. In this way, you will be able to take advantage of your business opportunities and improve the effectiveness of your efforts.
Do you want to know more about what an omnichannel platform is and how it could help you in your prospecting processes? Then go to the following link and find the answers to all your questions.
