In this article, I would like to make a compilation of the SEO tools that I usually use every day and that, yes or yes, deserve people's attention.
First of all, I would like to mention that the list is nothing more than my personal opinion and if you do not agree with me I would be very grateful if you could leave your comments at the end of this article.
When making this list, I have focused on the most advantageous points of each platform or tool, its potential, and its users around the world.
SEMrush
This is one of the most complete platforms in the digital world.
It was launched almost 10 years ago in 2008 and during its early years, SEMrush's main focus was the world of search engine optimization.
The first tools allowed us to extract data on website traffic analysis (both organic and paid), keyword analytics, backlink reports, and competitor data.
Today SEMrush features have developed dramatically.
The platform currently has tools that add value from the point of view of Social Media, Content Management, Brand Monitoring, PPC, etc.
The ultimate goal of SEMrush is to enable a site so that any type of online marketer can fulfill their work tasks only using SEMrush.
Today, the platform already has more than 1.5 million users.
Ahrefs
It is another of the most complete tools when it comes to talking about backlink reports.
The main advantage of Ahrefs is that the backlink database it has is perhaps the largest among all platforms of this type.
Another point in favor of Ahrefs is, without a doubt, its interface, which is very understandable and friendly for all users (be they newbies or experts).
The use of the tool is very simple and any type of analysis is always displayed with a graph.
As if that weren't enough, it's also worth mentioning some of the quantitative metrics that show the true power of Ahrefs:
- More than 6 billion web pages are crawled by Ahrefs.
- The backlink base has almost 12 trillion links.
- More than 200 million root domains.
SEO box
It is the only Spanish tool on the list.
Today it has approximately 1,000 users in Spain and is beginning to move a lot in other European countries.
Although the "size" is still not very large, the functions and potential of SEObox promise a lot.
In a couple of words, SEOBOX is a hardware (in fact, the only SEO device that exists today) that is paid only once and installed at home (or office) and automatically performs SEO processes.
Apart from this, the user has to contract some type of module every month that is used to analyze the positions of your KW in Google.
It is worth mentioning that SEMrush is collaborating with SEO box on the subject of data provision. Still, apart from that, the tools in the "Beta" version are also synchronized so that SEObox users have exclusive access to the latest news.
It's worth trying, right?
Screaming Frogg
If we ask any SEO specialist about their three favorite tools, yes or yes they will mention “Screaming Frog”. The main difference between the tool compared to others on the list is that it is a desktop application that is installed and crawls the websites that we want to analyze by crawling the links.
The data that we can extract using the tool is very important.
Above all, when we assess the state of health of our website or our competition.
Among other things, things like broken links (404 error), 5XX server errors, 301 and 302 redirects, etc. are detected.
RD Station
It is one of the largest platforms in the digital world of Latin America. It is a Brazilian company that today already has more than 5 thousand clients in the enterprise sector in this country.
The platform has a wide range of services and functions and SEO positioning in the Google system is one of the main ones.
Then, they also offer services such as the creation of "Landing Pages" to improve the conversion of visitors.
Using templates that RD Station offers us, we can design Email Marketing campaigns without spending time or resources on designers and programmers.
Sometimes, we leave aside the monitoring of the contacts that the leads have with our website.
With this platform, we can do this type of monitoring easily and efficiently.
In the end, let's not forget about the world of Social Media.
This platform also offers us the option to manage and promote content on social networks, schedule publications and interact with our audience.
I think it's pretty clear that the platform is a true marvel in the digital world.
Conclusion
Of course, hundreds of other tools and applications can be mentioned that deserve our attention and whose SEO services are of quality.
Among others are Sistrix, Xavi, Majestic SEO, etc.
In this article, I wanted to share my favorites with you, I hope you agree with me but, if not, we can discuss it in the comments.
This article was produced by our friends from Semrush
