SEO On-Page: Learn the magic formula to optimize your website🔮 in 2023

Would you be interested in positioning your brand in the first three places on Google or other search engines when your customers are looking for your services or use keywords that are related to the sector where your company operates? 

Well, there is a secret formula with essential ingredients that will generate greater visibility and positioning on the Internet for your content and your brand. Today I want to give you these tips so that you begin to see greater results in your digital strategy. 

#1. The Page Title

When we talk about Page Title I am not just talking about the title of the article which is apparently understood as the name of the page for those who visit the website. Specifically, I am referring to a property of the HTML code that is identified by the phrase that appears in the window or page of Google results:

When it comes to SEO , the Page Title is the most important ingredient of all to our secret formula. This is why sometimes its space is occupied by slogans or phrases that do not describe the page well or that are not using keywords or keywords that are really important in the business; for example "Home" on the home page of the website. This is why Google often fails to identify the relationship of the website with these words.

So don't forget to accurately describe the topic that the page is addressing and pay close attention to the order of the words: The first words are more important than the last. In addition to this, the number of words also generates relevance: The fewer words we use, the more important they will be.

We recommend using a maximum size of 63 characters for the title. Although Google reads a larger number of characters, this would be the character limit that usually appears when Google displays the results on a search page.

Consider the following steps for your secret formula for generating great titles on your website:

• Create one title per page
• The title has to make sense with what is being talked about on the page
• Put your brand at the end of the title
• Avoid writing a series of different terms separated by hyphens
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#2. Goal Description 

When we talk about Meta Description we are talking about a code that is inserted into the page that is not intended to help you be in the top positions of search engines. In other words, the keywords that are in the description are not responsible for improving or worsening the positioning of a web page in Google.

But on the other hand, the Meta Description is that part that usually appears on the results page and works intuitively to show the user what the page is going to talk about and convince the reader that it is worth clicking on the link. to access the content. This is how the Meta Description achieves with an attractive and convincing text to increase the click rate when your website is appearing within the results.

Some tips that will help you for your secret formula are:

• Make the Meta Description attractive, interesting, inform the visitor what they are going to find on the page and generate curiosity with a call to action or Call To Action. In this way we will make the person click on your link;
• Generate a Meta Description up to 160 characters because, although it may contain more than these characters, it is not advisable.

#3. URL (Links or page address)

The URL is another fundamental ingredient to generate our secret formula since Google does a sweep of all the keywords that the address of the page contains. For this reason, it is very important that your link describes and contains the desired keyword. For example, if you are going to promote your latest blog post, the URL should be something like this: "http://website.com/post-name"

• Avoid creating URLs or links with codes such as: "http://website.com./ct136781xg19g37"
• Also avoid creating links with parameters like for example: “http://site.com.br/?p=12447”.
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In addition, many of the links that you will receive will have the address of the page itself as the key text, which is quite important.

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#4. Images 

There are three important things to keep in mind when choosing your on-page images when it comes to SEO:

• The file name
• Alternative text (alt text)
• The context

These three items are responsible for Google to determine what the subject of the image inserted on that page is.

A very important tip is that all images must have simple and direct names, that is, that this name describes what you find in the image, below you will see an example:

For example: home-office.jpg or macbook.jpg

On the other hand, the images of any page must have an alternative text (alt text) in case the image is not being displayed since the completion of this item helps Google reading programs to understand what the image represents. .

In addition, each of the images must be located in the appropriate place, that is, they must be close to the content they describe.

And avoid including the image by Javascript or positioning it using the CSS code with the excuse of "leaving it closer" to a content since Google will always read where it is in your HTML to assimilate the subject (text) with the image, thus determining the general theme of the image.

[example image banks]

#5. Headings or Subtitles

It is possible to determine subtitles in the code of a page that are also known as Headings, this element helps you prioritize some parts of the page over others and you can vary between Headings where H1 is the most important content versus H6.

Headings are indicated by the following codes in most cases: <h1>, <h2>, <h3>, <h4>, <h5> and <h6> where H1 is intended for the page title and the other codes are given for the subtitles thus maintaining a hierarchy by priority.

Having the most searched keyword within these subheadings helps a lot in the ranking or positioning of your page in Google. I recommend that you use only one H1 per page and if necessary you can create multiples of H2 and H3.

This is how we do it in our RD Station blog, including in this post that you are reading, we are putting it into practice where the title of the post is H1 and the subtitles of the post are all H2.

#6. Simple Texts

Choose very well the keywords that you want to highlight on your page, since a keyword in your content increases the chances that Google will show your page in the search results for that word. In other words, if we choose "Guitar Lessons" in a text, the chances of your page appearing in this search will increase.

But be careful with the excessive use of the same word as it can lose meaning of what you are talking about and confuse the visitors of your page. In addition, Google does not condone this type of behavior and it is very likely that your website will suffer some consequences for this bad practice, for example, that your website will not appear in the search results for this word.

So you may be wondering what is the best number of times that I can repeat the same word? It really is common sense, by this I mean that there is no rule of "how many times it stops being productive to repeat said term" but I can tell you that you can repeat a few times without harming the user experience when reading losing naturalness.

If you have doubts about whether you are doing it correctly, I advise you to answer the following questions if you have more than 3 questions with a negative answer (I do not) then you should check the number of times you are repeating the same term and modify it To generate a better experience for the user who visits your page:

• Did I cite the keyword in the content

• Am I using the keyword in a reasonable way?

• Are users satisfied with the number of repetitions of the term?

• Am I using variations?
• Am I using synonyms?

#7. Links or Internal Links

Everything found on the internet is made up of nothing more and nothing less than links. This is how users surf the web all the time for links as well as search engine bots.

Now that you know this, I will tell you some of the benefits of having a well-structured internal link on your website with simple aspects that enhance the final result, such as:

• Improve user navigation.

• It facilitates the knowledge of new pages for search engines.

• Allows you to link pages that have similar issues or are related to the topic being discussed.

• Strategically distribute all the promotion coming from external links throughout your website.
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#8. Sitemap.XML 

To make it easier for search engine robots to read and interpret the website, we can generate several actions.

One of them is the creation of the sitemap.xml since, you manage to increase the chances that the search engine knows all your pages. Some of the benefits of this action are:

• The indexing time of your pages is less.
• URLs with an internal link are more difficult to find because of the search engine crawling pattern and have a higher chance of being discovered.

To sum up … 

Each of the ingredients to generate an On-page SEO were cited in this post as being important and fundamental for your website to have a good optimization in Google or in general in the search engines used by users on the internet.

When we talk about SEO On-page we are talking about working more on those specific parts of your website that are more relevant in the search of users on the Internet, thus generating a greater opportunity for Google to consider your website as one of the results of the searches performed.

Also, if you want to generate a report to further optimize your website, there are tools that perform this data automatically, such as RD Station .

Digital Marketing software has an excellent functionality that helps you monitor the keywords of a certain page, bringing you a complete analysis of the search volume for this word, as well as the number of competitors that use it and their position over time. over time that is to say if it is a highly searched word or otherwise it is not.

You can do a free test with a page that you want to improve its positioning on the web, I will leave you the link here so you can enter for free.

I hope this post is very useful for your business and your website.

Until next time!