If you are looking to increase the capture of leads on your landing page, this 10-step guide will be the "bible" to achieve that objective.
In this article you will learn:
What should a landing page contain?
How do you design a landing page?
How to create a sales landing page?
How to create a landing page for free?
Advanced copywriting techniques for your landing page
How to measure the success of a landing page?
Before starting with the guide for the creation of these landing pages, we are going to refresh its meaning and the elements that characterize it.
Let us begin!
What should a landing page contain?
Previously, we focused on its meaning: that it is a way to attract potential customers who, after clicking on a banner or ad, give us their personal data in exchange for something.
Remember that these pages only have one objective and that is for the user to determine an action that will take them to that landing page.
If you want to know more, we invite you to read our article What is a landing page?
So, let's start reviewing the main points in this checklist of what an LP should have 
.
Original texts: keep them very brief but substantial
Use of images and videos : visual elements of impact
Mention your added value: promotions and offers are a perfect hook to attract the audience.
CTA: each landing page must have a call to action button, which is very creative, hierarchical and with a persuasive text.
Now, run 
to the next section of the post so you can see what we're talking about.
How to design a landing page in 10 steps?
Here I share this top 10 step by step, so you can create the best landing page.
Its creation is relatively easy and the best thing is that we can verify its functionality with the A/B test and learn important information from visitors.
So join the challenge of creating a landing page!
Lp template or tool
In the digital age there are resources for everything, as well as tools or templates in which you can design your own landing page without being the most pro in design or programming.
Also, there are many platforms that help you create the marketing campaign and its landing pages. The important thing is that you make the best landing page to convert visitors into leads and surely into potential customers.
buyer persona archetype
Be selective with visitors, like any marketing strategy, you will first have to identify the profiles of your buyer persona, so those are the ones that you should pay the most attention to when reviewing who clicks on the call-to-action buttons.
Note: The more clearly you have the profile of your target audience, you will know how to customize the messages, the CTAs and the forms.
An idea – a goal
This marketing tool has a purpose and an objective, so you must be clear about the goal you want to achieve with this strategy , sell a certain product, offer promotions, launch a new service. This will depend on the previous work you do with your team.
In this step, you have to determine the value proposition of the brand or the marketing campaign, why they are going to choose you and not other businesses . Inspire confidence in the visitor, they will choose you immediately.
Choose the images and videos
As they say out there "everything enters through the eyes" and "a picture is worth a thousand words."
So the visual elements will be of great help to support the message you want to convey .
Do not forget that the formats of these audiovisual pieces must be configured for mobile and computers.
Choose the call to action (CTA)
Here the important thing is the texts that you are going to use to persuade the user and that they click on the call to action button. This is what you expect the visitor to the landing page to do after reading the content.
The phrases go according to the tone and narrative you have with your target audience, but we do recommend writing it in the first person .
Some examples:
- Lady
- I love you
- discover more
- I'm interested
- Registrarme
- I want a 50% discount
- free trial for 30 days
You can use elements like arrows or people pointing to that CTA.
Let's go for the second round!
That? 
As you are reading it, we have 5 more steps.
Optimize for SEO
This strategy is necessary to create the landing pages, because if you do it to the letter, you will be able to position the page in the first results of the search engines.
Keep in mind the keywords (keywords) and that they are related to what you want to offer or sell
structuring rules
It is important that you have the ideal structure for its creation, for this reason, we will mention the 5 elements to have a successful structuring in a landing page:
– Title and subtitle: it must convey the main idea of the LP, be very short, use phrases that stand out to the visitor.
-Description: the message or content that the page will carry must have the purpose of highlighting the solution to the user's problem.
The copy will be the hook for the visitor to continue in the process.
-Images: visual resources are an excellent ally when it comes to attracting attention and users.
-CTA: the call to action is the most important thing, since it will be the one that directs the visitor to the next phase of the conversion funnel, a form or a material.
Use phrases in the first person, for example: "I want my special discount."
-Forms: can be used to register or download material. Here make sure to request the most relevant personal data of the user. In order for them to be effective, do not saturate them with so much information, the easier to fill out, the better.
-Testimonials: it is not necessary to always use it, but it will be a plus to show the experiences of your customers and the quality of the service or product that your brand has.
Create a Thank You Page (TYP)
A thank you page is necessary for the creation of landing pages, since it will be what the person will see after making the conversion : fill out the form or make the purchase.
It is a way of telling the customer that his action was correct, that he will receive the promised benefit and/or thank him for choosing the brand. To keep things simple, you can also send an acknowledgment message instead of creating a new page.
Some advantages of using these pages are: improves user navigation, redirects to other pages, customer loyalty, among others.
Publica tu landing page
The first thing is to have a domain or a platform where you can manage the entire creation, publication and optimization process.
Second, make sure everything is working correctly, test and navigate from different devices.
And third, promote your landing page on different channels (social networks, ads, email marketing, search engines) to reach the audience as soon as possible.
Monitoring and evaluation
It is essential to monitor the evolution of the landing page, this to know if the initial strategy is being fulfilled or another direction should be taken.
You can measure the number of visits, whether or not you are attracting qualified leads, average time spent on the page, conversion and bounce rates.
Bonus: We suggest using Google Analytics to track your landing pages and see the results in real time. This will help you optimize the page to improve the strategy.
Phew! We finish this very interesting list... But there is more, this is just a taster of what you will continue to learn in this post.
How to create a sales landing page?
These types of pages are focused only on the audience purchasing the product or service, reaching the final part of the sale.
Follow this list so you can get a better idea of how to make these sales-focused landing pages.
- The product is the protagonist: it is not necessary to contaminate the LP with so much information, here you can leave a photo or a video of the product that you are offering with a title and a CTA.
- Simple designs: do not miss checking the trends in graphic lines online, although the ideal is that your brand already has this. Likewise, investigate current fonts.
- Crucial CTAs: for these landing pages, the calls to action must be irresistible, as they are the path to direct purchase.
In conclusion, the main objective of sales landing pages is to encourage purchase.
Do you still have doubts? It's okay, you can review this free ebook on How to create a Landing Page that converts.
How to create a landing page for free?
If you haven't yet found a landing page tool or software, RD Station offers a free version , with templates available divided into three categories: Lead Generation, Thank You, and Recommended.
How can you do it?
With our platform you will be able to create effective landing pages and you will not need to have technical knowledge to do them, let's see a very simple step by step on how to do it.
- Well, the first thing you will do is create an account in RD Station :
- It would be great if you start with a free trial to navigate all the options that our platform has.
- After registering you will click on the menu where it says "Convert" and then select the word "Landing Page".
You will have a variety of editable elements and templates in the tool such as: section, text, columns, action button, images, videos, bars, etc.
The idea is that you customize it according to the parameters of your brand.
Advanced copywriting techniques for your landing page
You are blocked? Don't know what correct words to use in the creation of your landing page?
Don't worry, below we will help you with this confusion and save time in writing.
Creating persuasive texts for the audience will allow progress in attracting new prospects . It is crucial to get visitors to take the desired action and, of course, you will be saying: but how do I do it? If I am not a writer or journalist.
There is no need to be a professional, but be careful, if you have the opportunity to work with an expert, the texts and contents will be even better.
If you want to save expenses you can review the following:
The copies are the most important value on the page, it is the way in which you communicate with the user, for this reason, writing them, checking spelling, tone and narrative will be a priority.
Copywriting plays an essential role in Inbound Marketing strategies.
Some fundamental techniques are:
Personaliza la landing page
Your copies can be very personalized and focused on your buyer persona, you can put the graphic elements associated with the tastes of your target audience and look for words or phrases with which they identify .
lovely titles
Exposing attractive titles will be the best way to engage the public and make them stay longer on the page by making calls to action.
The definition of these titles and subtitles can be done under the SEO strategy and its hierarchy of H1, H2, H3, which can bring a lot of benefit in traffic and positioning of the page.
use bullets
It is a good practice so that the texts look clean and impeccable, and are easier to read.
The use of lists reduces visual fatigue and keeps the visitor alert within the page.
Please note the following:
-Highlights the benefits of the service/product
-Convincing language
-Short content, use simple phrases
-Always tells a story, makes the user fall in love
-Dedicate different days to write, the brain gets tired
Storytelling
You have to activate the emotions of the people with the narrative of your brand , the mirror functions are the ones that produce empathy and trust; This is what we want to achieve in visitors: that they like the business and are loyal.
If you tell, stories or emotional situations, it will be an effective way to attract the attention of new clients, connecting you in a deeper way with the audience.
If you take these techniques, you can effectively improve the writing of the texts.
What else can we offer from RD Station? Check out this wonderful How to Make a Landing Page kit .
How to measure the success of a landing page?
Perhaps you have not yet risked developing a landing page, but with the information that I will tell you below, you will be totally convinced.
There are several metrics that can be considered to know the performance of the landing page, if it is meeting the objective and the desired conversion .
Here are the metrics you should be checking:
Time on the page: it is very important because here you will know if the LP is attractive and if it attracts attention. If the duration of the visitors is a few seconds, it is likely that you are not capturing the user's attention quickly.
Conversion rate: they support you how many users are carrying out the conversion action, that is, they enter the CTA and fill out the form or download the valuable material.
Bounce Rate: This indicates the number of page views and the bounce rate. Here, check factors such as whether the navigation is good, the design and whether it loads fast.
User experience: if you have the option of comments or suggestions on these pages, you will be able to find out the perception of visitors to generate improvement actions.
Make sure you have the benchmarks to run these metrics through the process.
Now that you've figured out how to make a landing page, it's time to put what you've learned into practice . You will be able to convert more visitors into business opportunities.
Seriously, you just got the best tips to make that dream landing page.
Are you still interested in this line of marketing concepts? So don't miss the next post, it will be bomb!
Persistence is the key!
