World record for sending promotional emails set in November
In 2020, RD Station customers sent more than 1.4 billion email marketing campaigns during the month of November. For this year the forecast is to reach 1,800 million and more than 2,000 million in 2022.
RD Station , a digital marketing software developer with more than 35,000 clients in 40 countries, which allows you to easily create Email Marketing campaigns , captured data from its RD Station Marketing tool to find information with relevant and unknown data to date; evidencing global business practices on Black Friday , a milestone date in the business business calendar that will take place on November 26.
The 35 thousand RD Station customers in November 2019 sent 1,000 million Emails, the same month of 2020, 1,433 million and it is expected that in 2021 they will send 1,800 million.
Information of interest about Email marketing and Black Friday
The growth of almost 40% from 2019 to 2020 is due to a chain of actions that took place in the market, directing more companies to use digital channels to carry out their marketing activities .
· 70.9% of those surveyed considered that the improvement of Marketing and Sales was the most relevant issue at this time.
· Black Friday strategies are omnichannel. Email marketing is the action most used by the companies surveyed.
· The comparison of the average email shipments of the last 4 months , referring to the 2nd semester of 2021, will have a growth of 21%.
· The increase in the use of mailing to communicate offers and discounts, generates a drop in the opening, decreasing to 11.7% .
Tuesday from 4 to 6 am , is the one with the highest opening rate with 13.4% .
· Of the emails opened, 27% are read at the same time they are sent and 50% are opened within 4 hours of being sent.
· The forecast for 2022 is to exceed 2 billion emails sent by the RD Station tool.
This trend in the use of email marketing to promote products and services goes hand in hand with consumer habits. According to the purchase intention survey conducted by Méliuz, 71% of respondents intend to go shopping on Black Friday.
In addition to this high percentage, it is worth noting that Email is ahead of advertisements on the Internet; This explains the relevance of Email Marketing , which implies some characteristics such as:
· People have e-mail totally incorporated into their life: it is the simplest and most fundamental thing that someone can have on the Internet.
· Email Marketing is a communication and relationship channel that offers several options for Digital Marketing strategies. With it, we can use various communication formats , be it offers, newsletters, greeting cards, etc.
· They have enormous potential to get the right message to the right person at any stage of the purchase, if done optimally.
· It is a very effective weapon to maintain the relationship with people, whether they are current customers or potential interested parties.
· If the person has subscribed to your company's content and knows that it is relevant to them, there is a very high tendency for your email to be opened and read.
· With the right tools, a business can segment contacts to gain full control of the audience that will receive their emails, create replicable templates, automate the triggering of their campaigns, and track trigger performance to see how many opens and how many clicks has gotten.
To make an effective Email Marketing, that is not ignored and does not fall into the spam tray of users, it is important to follow good practices.
Ideally, focus on attention-grabbing email subjects and also use the pre-header
· Aline Vilela, from Take Blip, advises companies that use or want to start with the Email Marketing strategy : «The first thing I learned about Email
Marketing is that we open more emails from other people than from companies. So my advice is to choose a real person as the sender of your emails."
Send the right message to the right person
Actions beyond email: how to harness the power of social networks and Google on Black Friday
· Lean on social networks, generating an experience that leads to sales conversion and generates value for the brand.
According to a research carried out by MField in 2020, within the group that prefers Internet offers, 59% say they have a preference for offers from social networks and other sites, while 41% search for what they want directly in browsers search.
Create your pages in advance: Make sure to create your product or offer pages well in advance of the sales period so that Googlebot has time to discover and index the page.
Follow standard SEO best practices: Always rely on the SEO best practices list to rank well for your pages.
Include a relevant and up-to-date high-quality image.
