Working with marketing tools and strategies is similar to learning to play a musical instrument. You have a learning phase, then comes improvement, and finally the moment when you want to have your own band. Let's look at a series of top tools that you should handle:
The advantage of hiring a Digital Marketing agency is that you can count on a band specialized in various instruments from the beginning, such as RD Station Marketing and RD Station CRM.
For this reason, a company that seeks to have better performance in its digital actions should consider hiring a specialized marketing company. Basically, because it already has many musical hits – or, in this case, success stories – that decrease the number of tests and speed up the generation of results.
But how do you know if partnering with a marketing agency is the best option for your company? In this article, you will discover the points that you should take into account before joining forces with an agency and, for this, I will tell you about some success stories. Also, I will show you where and how you can find and hire winning agencies.
Good reading!
Understand your moment: how to know if an agency is the best option for your Digital Marketing?
Moment. Perhaps this is the most accurate word to understand what are the next steps to scale your results in Digital Marketing. Before considering hiring an agency, you must understand what is the moment of your company.
There are 3 moments in which companies look for agencies and are successful with this association. Click on the button below to make a diagnosis and find out if your company is in any of them:
Launching a brand or product in the digital world
It's time to go out and make yourself known! The Go to Market process with a new idea requires extensive testing, across multiple channels, to generate the most appropriate offer for the market.
The agencies have the experience of several professionals in different areas within Digital Marketing, such as Design, Growth Hacking, and Inbound Marketing. Therefore, they become a practical tool for companies, since agencies can activate multiple channels, in a quick period, thanks to the knowledge acquired from other strategies.
A good example of this is the success story of the Ayurveda Society, a community that seeks to share knowledge of the Ayurveda technique. It sought the help of an RD Station Partner Agency to launch courses and products related to alternative medicine.
In this case, the 2DT Agency used its domain to create Landing Pages and deliver free content, using RD Station Marketing, to fill the Lead base and be able to make conversions.
Need to integrate or implement acquisition platforms and channels
There are more and more tools to promote a Digital Marketing strategy; You probably already use some of these, such as advertising platforms and social networks. However, you are probably having trouble integrating and organizing these platforms, due to the lack of a specialized team within the company.
If your business is right now, you've probably seen yourself (or someone on your team) spending a lot of time measuring which channels deliver the most results and, above all, understanding how to execute optimizations across platforms. to get more conversions.
In this case, the biggest difficulty is the lack of clear processes, which can be difficult to test, validate and implement. Companies looking for Digital Marketing agencies at this point save time and rely on the process already established by the specialized company.
Need to optimize investments and increase performance
You cannot separate Digital Marketing from performance. Any strategy or department that deals with digital actions must be focused on optimizing results and resources.
To have results marketing (or Performance Marketing), it is necessary to be focused on the optimization of external and internal investments. In other words, you have to think about how to improve the CPC (Cost Per Click) of an ad, but also how to be assertive with the time and money spent by the team (or the manager).
In this case, an agency can support you in both stages: speed up conversions and reduce investment in your internal structure, thus generating more results. The agency-client relationship is based, by nature, on the delivery of results that are generally presented periodically in reports and meetings.
Companies that choose to hire a marketing agency make this decision because they understand that they need to accelerate the generation of results. By doing this, they have a dedicated, outsourced extension of a results-oriented team at their disposal, ensuring much more time for the manager to focus on other parts of the business.
The UNIFIL University Center made this decision and had the help of #Social Brain, RD Station's Gold Partner Agency, to develop very well-segmented actions for the institution's interested leads.
With the support of RD Station Marketing's channel reports and dashboards, the agency was able to manage all the success metrics and optimize the results of its campaigns.
Where can I find the ideal Digital Marketing agency for my company?
Digital Marketing has transformative power for small and medium-sized businesses. Therefore, an agency must be chosen carefully, keeping in mind some key points.
Next, I will show you some of these points and where you can find agencies that help you achieve your goals, making your experience with Digital Marketing more positive.
Location
Before the pandemic, it was common for small and medium-sized companies to look for companies specialized in Digital Marketing in their region. Today, with the advancement of digital platforms, the possibilities have expanded. Now, your company can hire an agency in your region or anywhere else in the world, with the same level of delivery.
It is advisable to choose a nearby agency if your company seeks to grow regionally. In this case, it is interesting to have a partner who has a deep understanding of your market, which could not be achieved with a remotely hired partner.
How can I find agencies in my area?
- Maps and Google Search: search for “Digital Marketing Agencies in Cancun”, for example.
- Recommendation from other companies: Ask companies whose content you admire for agency recommendations.
- Marketplace RD Station
Digital Marketing Agencies focused on market niches
In which market segment do you work? Regardless of which it is, it is likely that you will find a specialized agency that already delivers results to other companies in this sector.
It is advisable to choose an agency specialized in a niche for those companies that work in complex segments with many particularities, such as e-commerce, for example.
How do I find these agencies?
- Recommendations in communities of professionals in your area.
- In the unions and associations of the segment.
- Marketplace RD Station.
Marketplace RD Station
Can you imagine if you could find the two previous points and others in the same place? Marketplace RD Station is a great place to find agencies specializing in RD Station Marketing, which are part of the RD Station Partner Program.
There, in addition to the location and the market segment, it is also possible to filter by the size of the budget that you want to invest to have results marketing.
This platform exists to make life easier for companies that require support to get the most out of RD Station Marketing and achieve more results.
ACCEDER AL MARKETPLACE RD STATION
How much does a Digital Marketing agency cost and how to hire it?
The costs and contracting models of a Digital Marketing agency are customizable, according to the needs of the company and other criteria such as the number of professionals to execute the project, hours invested, and amount of investment.
These points are defined at the time of generating the briefing. That is when the agency collects all the company information and prepares a proposal thinking of satisfying all these needs. In short, this is the time to trade.
It is also at that time when the payment method is defined. The most common are:
- Monthly Fee: The company pays a fixed monthly fee to the agency. Investments in platforms and advertisements are generally not included in this value.
- Closed Project – Widely used for projects that have a short- or medium-term beginning, middle, and end. Example: development and optimization of websites.
- Remuneration by result or Success Fee: the agency has a share in the financial results generated by the strategies. It is usually defined based on a key metric.
The values and monthly fees are defined according to the same criteria that you must take into account when choosing an agency based on the size of your need: market time accounts already attended, success stories, and a number of professionals.
