Email marketing is not just any digital market channel, but the most effective
According to recent statistics shared by HubSpot, email marketing is one of the most effective options on the market with an ROI ( Return on Investment ) of up to 4,200%.
But for your email list to bear fruit, you have to create really attractive emails that fulfill their mission of qualifying leads, generating sales, or the like. Therefore, it is necessary to take care of its design and plan its elements.
Here we collect some examples of email marketing from which you can learn many things:
1. Uber Eats
Uber Eats launched an excellent mailing strategy to encourage new users to download their app.
Note that although it speaks for the first time, it is not a welcome email, as this email is special for Uber users who have not yet downloaded their food delivery app. Its purpose is for users to use the coupon and get hooked on your new service.
But there is not only an emphasis on the benefit (the discount code or coupon), but they also share the necessary steps to download the app.
Don't let the image with the dishes at the beginning of this email go unnoticed, as it puts the recipients in context and will surely make more than one hungry.
2. Duolingo
As it is said in soccer slang, “short and at the foot”.
Duolingo gets right to the point with this example of an email that we've all probably received: the invitation to return to language classes email.
An element to highlight is its characteristic owl, which this time has a tear to play with the emotions of the users; I'm sure it was a decisive factor for many to return to school.
This email marketing example consists of simply five elements:
1. Presentation of the sender.
2. Reason for the email.
3. Visual resource that accompanies the objective of the email very well.
4. Invitation focused on the benefits and facilities of the product.
5. CTA.
He considers it one of the most recognized freemium services in Latin America, one that knows how to highlight the importance of its product for the public very well.
However, there is more than one thing from this email that you can apply to yours.
3. Loft
Look at those colors!
Although the shade that stands out the most is that lime yellow, there are enough light and dark colors to rest the eye and highlight the CTAs .
The loft is a well-known women's clothing brand that stands out for the designs of its garments, although it also does very well in terms of email marketing designs, in this newsletter they presents its color of the month and gives a small display of the featured garments.
Also, do not overlook the opportunity to make a juicy free shipping offer that surely led many customers to see your catalog.
Many platforms to create an online store offer solutions related to email marketing and other digital marketing strategies, by giving the possibility of creating special catalogs to display in marketing pieces. So you can take this email marketing example as a pretty viable one to adapt.
4. Medium
Many news sites miss out on email as a communication channel, so much so that they don't have a mailing list or a newsletter .
But, with this example of email marketing, Medium demonstrates that news sites can seduce their readers with attractive emails that highlight their content.
The medium does not send the same emails to everyone, which is key, but rather does so based on the user's interests and their search or reading history on the platform.
That is, they use micro -segmentation to send more personalized emails. Therefore, with a higher rate of openings and clicks.
In addition to the most relevant elements to attract readers (title of the article, author, a brief introduction, and an image), it adds reading time, a factor that mobilizes the action of users who know how much time they have to read a piece of news, a variable that you have surely studied.
5. Kate Spade
Even simple emails, like this welcome email from design house Kate Spade a few years ago, can have things to teach you.
In addition to having a very attractive visual design, it has various elements that mobilize action. Even though it is an email that is sent automatically (just a few seconds after giving the email), Kate Spade takes advantage and invites visitors who are surely already on her website.
1. The first thing you see is a thank you message,
2. It is followed by an omnichannel promotion strategy (which works both online and offline),
3. A CTA that leads directly to your online store,
4. The buttons or icons of social networks
5. Various interest options that help sell, such as a link to the store locator or to your gift card store.
In the section of buttons or icons for social networks, many brands are also adding one that leads to their WhatsApp Business, since in its latest updates this messaging app has leaned towards sales tools.
6. SocialGest
Special prices require special email marketing strategies.
A quick look at this SocialGest mailing strategy could give you some ideas for your business, especially if you have a B2B business where sales are so competitive.
This is an email that they surely use for cold contacts: people who are on their list but have not interacted with the brand for a long time.
The first thing you notice is a prominent and almost irresistible offer, followed by benefits with a short but compelling description, each accompanied by its own CTA, as well as a CTA at the end of the body of the email.
If you know your product and highlight its benefits (the reasons why the recipient needs it), then your emails will be much more likely to be effective.
7. PayPal
Part of the Customer Experience is guiding users through their process to learn how to use your product. That's why many financial services, SaaS, and B2B brands focus digital marketing strategies on teaching their customers what they can do with the products or services they already enjoy .
The post-sale phase is also important to delight consumers who are more committed to your brand and who serve as ambassadors for it.
This PayPal email is one of the best examples of email marketing in that sense.
Get inspired by these email marketing examples
These are just a few examples of effective email designs. Take what you can adapt for your business mailing campaigns and run A/B tests to see what really works with your audience.
Remember that another essential element to generate leads and close sales is the design of landing pages, to which you will direct your audience from your email marketing campaigns.
Send emails with personalized offers, attractive designs, interesting offers, and prominent CTAs to improve your results from RD Station Marketing.
