Whom! I love bringing you this type of content because it is the "queen test" of how Digital Marketing is applied and the tips that we can practice.
So I welcome you. Are you at home? Silence your notifications for the next 15 minutes, sit in relaxed mode, and pay close attention to what we are going to talk about:
- How and when to use Hashtags on Instagram
- What are the most popular hashtags
- why use them
- 4 key tips to find the right #
- How to take advantage of them in stories
Then open your business profile on Instagram and start practicing. Let's read!
How and when to use a Hashtag in your marketing strategy?
Yes. Let's start by thinking. Let's introspect. An old saying goes well: "If you don't know where you're going, any path will do."
And, it is very sure that it is a road to nowhere.
So before you start using hashtags in your IG (Instagram) posts, determine how and when to use them.
How?
So, the first thing is to talk about quantity. IG allows you to add up to 30 numerals, whatever you want or need, but that's the maximum amount. However, does it make sense?
What would you feel if when browsing the posts of your favorite accounts you have a paragraph of hashtags that overwhelms your eyes? Would not be comfortable reading, right?
Okay. Just as you are a user, think about your audience. More or less a number of hashtags will not be the factor to guarantee the success of your publication.
Getting to a maximum of 9 hashtags would be nice, but it's a maximum. On Instagram, the usual and best thing is to use 1 to 3 hashtags for a balanced post. It is not the exact formula. In social networks, nothing is completely said. This is an average you can start with, but experimentation and measurement will tell you the best path.
When?
Leaving the how clear, let's move on to the second when they are useful.
And here there is only one answer: at all times. Use hashtags on Instagram for any type of post: photos, carousels, reels, and stories. (Yes, in stories they are very effective).
Instagram does not openly mention that its usefulness has an impact. But as use experiments are done, adding them turns out to be a benefit to give more exposure.
Why use hashtags on Instagram?
Following the previous point, let us understand the meaning of using numerals.
Basically, the creation of hashtags occurs because the platform categorizes your publications, this allows you to distribute the content more consciously for those who do not follow you.
It is the organic visibility mechanism before those who are not part of your audience and probably want to follow you.
Having said this, what will follow is to create a strategy of numerals, based on an investigation according to your communication purpose, your products or services, and the target audience.
Understanding which numerals are good will allow you to be on top and most recent, and will make Instagram better understand your content and respond to the right audience.
Later I will give you 4 tips to achieve it.
The most popular hashtags on Instagram
And we come to the key point of this blog, what hashtags can you use in your posts?
We will divide this point into those that are popular and those that may be more relevant to your sector. With this, you will be able to build a mix between those that provide more reach and those that are close to the business.
Top 15 the Hashtags and Instagram
1. #love 1.835B
2. #instagood 1.150B
3. #instagram 937.1M
4. #fashion 812.7M
5. #photooftheday 797.3M
6. #beautiful 661.0M
7. #art 649.9M
8. #photography 583.1M
9. #happy 578.8M
10. #picoftheday 570.8M
11. #cute 569.1M
12. #follow 560.9M
13. #tbt 536.4M
14. #followme 528.5M
15. #nature 525.7M
These numerals may vary in terms of position, but they represent the highest number of average use in the publications.
If you need to check the top 100 or changes in this top, go to the tool: top-hashtags.com/instagram.
Now, let's review the most popular numerals, according to your sector of activity.
12 Hashtags on Instagram for Software and Cloud:
1. #software
2. #bhfyp
3. #business
4. #digital
5. #cloud
6. #technology
7. #tech
8. #engineering
9. #innovation
10. #technology
11. #development
12. #computer
15 Hashtags on Instagram for Education and teaching:
1. #leadership
2. #teachers
3. #development
4. #primaryeducation
5. #childhoodeducation
6. #emotionaleducation
7. #teach
8. #learning
9. #teaching
10. #success
11. #financialeducation
12. #emprende
13. #motivation
14. #inspiration
15. #effort
10 Hashtags on Instagram for Services in general:
1. #services
2. #companies
3. #quality
4. #products
5. #business
6. #sales
7. #entrepreneurs
8. #company
9. #entrepreneurship
10. #technology
23 Hashtags on Instagram for Finance and Accounting:
1. #accounting
2. #taxes
3. #contador
4. #finance #n
5. #counters
6. #entrepreneurs
7. #companies
8. #SMEs
9. #business
10. #accountant
11. #entrepreneurship
12. #advice
13. #accountant
14. #admin
15. #economy
16. #audit
17. #accounting
18. #publicaccountant
19. #company
20. #public accountants
21. #contabilidadyfinanzas
22. #servicioscontables
23. #financeaspersonales
15 Hashtags on Instagram for Travel and Tourism:
1. #trips
2. #travel
3. #turismo
4. #travel
5. #vacation
6. #travelphotography
7. # travelers
8. #trip
9. #photography
10. #nature
11. #travelgram
12. #colombia
13. #mexico
14. #instatravel
15. #travelblogger
1. #properties
2. #rental
3. #real estate consultancy
4. #real estate consultant
5. #real estate
6. #real estate
7. #property
8. #real estate
9. #casaenventa
10. #real estate agent
4 Tips that will help you define the Correct Hashtags
Now that you know the most popular hashtag ideas for Instagram and the ones that you can use in your posts, I want you to have the correct way to manage your numerals.
When planning your content, keep these tips in mind:
1. Conduct hashtag research.
This will always be step 0. Do not improvise with the numerals that accompany the copies of your publications. Just as you plan the pieces, you plan the descriptions, and the numerals must also be well thought out.
For this point, brainstorm the hashtags that you think will be key. Lean on the previous list and on tools that offer you this option.
At this point, applications such as:
- Sistrix.com
Make a suggestion according to the first reference numeral. Its free version works very well and includes data on more than 7.7 million different hashtags and is regularly updated.
- Hashtagify.me
Unlike the previous tool, in this one, it will be necessary for you to log in, after that you will be able to consult the hashtag for Instagram, with a popularity index and recent use. You can also apply the exercise to other social networks. Its paid version is very useful.
- Top-hashtags.com
The tool is free to use. When entering the home you have a search engine to enter the keyword as an idea. What's interesting about this is that you can get more nearby hashtag ideas with usage volumes.
2. According to your research, parameterize the use.
Once you have the ideas of numerals that you can use, look for each one to obtain the average use (as we saw, top-hashtags.com can help you with this).
So that?
We will use the mix formula suggested by @davetalas, Instagram marketer and content creator. Basically, it is about having a balance between numerals that will give you momentum (the most used) and numerals that are niche (which will allow you to be found more fluently).
Select hashtags based on the size of your audience:
3. Your competition counts too.
Monitor your sector. You can't pretend to be on a deserted island without knowing what's going on around you.
While the competition is in full swing, getting it right, you cannot stay behind if you know which # are trending, which ones generate the greatest impact, or which communication style is assertive and can give you variety.
Always, whenever you can, monitor and add changes.
4. Take advantage of the successes.
Review in detail those publications that achieve a greater impact (impressions/reach) and start creating your directory of top hashtags.
Being aware of your best metrics will help you define which is the list of numerals that you should not stop using.
How to hide hashtags in your Instagram Stories 
And finally, I want to tell you about a powerful hack in the administration of Instagram.
Yes! We are going to talk about the stories, finally, that is where a good part of the attention of the users is concentrated today.
An effective and quick strategy to manage your stories and to achieve more reach is to include different numerals in them. You can do it from the text or creator option. The important thing is to do it.
However, since we want to have a story that is as natural as possible and clean of elements that generate noise, simply deploy these hashtags to the right or left side and they will disappear.
They will be included, and they will give you more range, but they will not be seen. Brilliant!
Open Instagram now and start testing.
We are done, but if you want a complete guide to Instagram for your Business, use our e-book for free!
Includes a complete kit to generate leads and opportunities. Good practice!
